Longrich (also known as Longliqi) is a leading Chinese multi-industry conglomerate focusing on development, production and distribution of health and beauty products for global consumers. Since its inception in 1986, Longrich has successfully expanded its business to encompass nine segments: cosmetics & personal care, health & wellbeing, wooden furniture, e-commerce, real estate, microfinance, organic agriculture, logistics, household service, etc. Longrich has some 10,000 employees worldwide, with Bachelors, Masters, PhDs and experts accounting for over 35%.

Over the past 30+ years, Longrich has evolved into a well-known global health and beauty company, with its trademarks registered in 138 countries, branch offices spanning over 30 countries, and products selling to more than 60 countries and regions worldwide.